Pillars of Web Advertising
Effective marketing and advertising for your website is dependent upon a number of factors. These are in fact the pillars of effective web advertising and if you manage to have these pillars standing strong and tall, then the world wide web can definitely generate great revenues for your business. Read further to understand better the basic tenets of effective web advertising.
Table of Contents
A Productive User Friendly Website
Your web presence is your ultimate web advertising strategy. The honest to goodness truth is that you can employ a wide range of strategy to direct traffic to your website however a great website that is user friendly and supplemented with quality content is the only way to insure that the traffic that comes to your website is effectively converted into sales and revenues for your business. Some of the factors that make a website traffic friendly and insures conversion are an attractive, up to date and an informative platform that instills confidence in the user to buy your product or sign up for your services.
A Well Designed Web Presence
What is your website if not a virtual representation of your products or services and if this visual representation fails to attract users and encourage conversion then all your effort is in vain. There are certain standard components that go into creating a well designed website. For starters a great user interactive website generally has an attractive slideshow on the homepage that instantly pulls the user into an introduction to your products or services offering them a teaser of what lies ahead. Your website theme and design should appeal to your target market and the design story should be appropriate for the products you sell or services you offer.
An Interactive Web Presence
An interactive web presence goes a long way in determining the conversions and revenues you generate by means of your website. This means having a website that does the most for the user and expects the least. The customer should have access to all promotes pages of your website with the least amount of mouse clicks. An interactive website effectively promotes a range of services and products on any page the user navigates to allowing you to show off your wares and constantly reminding the customer that your website meets multiple needs and offers a range of services or products. Your website should also effectively capture customer/client data by giving the user valid reasons to leave his or her email address. Give the customer a fair chance to leave complaints and queries on the website and insure that these queries are promptly delivered to your phone so that you can promptly address them. Encourage social media engagement with facebook like buttons and follow buttons for twitter and instagram.
Creative content that engages and informs the user is one good way to convert website traffic into customers or clients for your business. Your content is your sales pitch and if you get it right then your chances of conversion just got better. Just having great relevant content isn’t enough, one must also know that the content should be laid out for convenience and accessed easily. Great content allows you to create great external links and elevate your chances to rank high on search engines like Google. One way to further promote your site is to make sure you have relevant share worthy content that is likely to be shared on social media platforms like facebook. Even whilst you make sales pitch to sell your products or services, you should also post blogs and articles to your site that are connected to your product or services and help your customer without any added charges to them.
Develop and Maintain and Email Marketing Database
Email marketing goes a long way in maintaining customer and client flow and even increasing your revenues. If you have a positive system in place that encourages users of your website to leave their email addresses with you then in a matter of time you have mailing list to work on in terms of direct to mail promotionals. Encourage your client base to come back to you for your services or the products you offer through email marketing. One way this can work to your benefit is if you can develop attractive marketing campaigns including discounts and freebies.
Social Media for Promoting Your Website
Social Media is definitely one of you best allies when working to promote your website on the world wide web. Social media allows easy interaction with your customer/client base, allows you to build a loyal customer/client base, allows you to reach out to customers/clients with promotions and announcements in real time and on the whole create an ideal two way communication channel between you and your customer/client base. Social media is also one of the most effective ways to pull in new customers and clients or at the latest increase traffic to your website. One sure way to engage on social media to create and maintain a business page and actively share posts that are creative and enticing enough to get your prospective clients/customers attention.
Seo for High Visibility
The internet is chock-a-block with websites that are both personal and business related. All vying for attention. Many of these websites offer the same services or products that you offer and target the same client/customer base. What can set you apart from these similar websites and insure high visibility and increased revenues is elevated google rankings above businesses similar to your. One sure shot way to achieve this is effective Search engine optimization. One common method for effective search engine optimization is creating content sources on the internet with information that is relevant to the products or services you offer. These content sources or in other words, creative high quality blogs and articles employ the use of keywords common on search engines that create links to your website. Effective SEO definitely improves search engine rankings and improved search engine rankings definitely drives more traffic to your website.
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