We all know by now how important of a role social networking has on your business strategy. If you’re not on social networking, you’re making things considerably more difficult on your own business than they need to be.
But social media is always changing and it’s hard if you’re a social media marketing manager to understand how societal networking is changing the game. We are going to crack down the top social media or Digital marketing tendencies of 2019 that are entirely changing how we examine social networking.
Augmented reality is already being implemented in small ways, but it’s leaving a substantial effect that will endure well into the near future. In fact, it’s estimated that the augmented reality and virtual reality markets will probably surpass $298 billion by 2023
A handful of them have sponsors in the corner of the screen, and people are able to produce their own geo filters also. Social networking marketing managers can and should, if they are not already, take advantage of these features that will continue to become more prevalent on additional platforms to further their reach while personalizing interactions.
Concentrate on Generation Z
Generation Z is beginning to enter the work force, meaning they have cash to invest. Marketers are starting to target the new generation early, and it is a smart move. Retail businesses, as an instance, are offering clothing that are greater end while offering a wider array of styles.
Retailers are also opening pop-up shops and hosting events offering more intimate, personalized customer experiences, which will continue to be a major business trend for a long time to come. The reason pop-up shops and events are so popular is they’re unique and are created with the intention of being shared on social networking. Generation Z was created surrounded by technologies, making them and societal media marketing a natural fit for one another.
Video continues to be the dominant medium in social networking. Instagram copied Snapchat by creating Instagram Stories, which operate in exactly the same way. This makes Instagram a vital focus in your marketing efforts, and one you should offer your best campaign at. YouTube continues to grow in popularity due to the rise in YouTubers (we will get into that more a bit later). Generation Z also utilizes social video platforms like House party, where consumers can combine group video chats and speak to each other online and on the move.
By making their presence known on these video platforms, social networking marketers will have a exceptional advantage in 2019 because video platforms, again, make it easier to offer personalized customer experiences, which is exactly what clients — no matter generation — want from businesses. People are visual learners by nature, and video goes beyond what pictures offer. Businesses are realizing that, realizing the popularity of movie stations, and realizing the versatility of movie.
Messenger Apps and Chatbots
We all know how popular Facebook Messenger is and how simple it is for people to reach out to each other without departing Facebook. This is essential because clients who are on Facebook aren’t always on it with the intention of buying a product.
If a customer does, nevertheless, land on a business page and see something they are interested in, marketers can reach out to them via chatbot and initiate a conversation that could ultimately result in a sale the customer never saw coming. This is a great method to increase engagement during the customer travel.
Live streaming takes video stations to another degree. Rather than developing a movie and worrying about developing it or needing to start over since it did not come out exactly as you planned, social media advertising managers can live flow what they are doing to give potential customers a romantic, behind-the-scenes look at what’s going on around the office and how products are being created.
Live streaming helps marketers to not only give prospective clients an intimate look at what’s going on, but to offer you a natural call-to-action. For instance, entrepreneurs that wish to offer a one-time advertising can begin a live stream and announce on social websites that the promotion is starting right now while interacting directly with clients who might or might not have inquiries and opinions.
Influencer Marketing (YouTubers)
Remember when we mentioned YouTube? YouTubers would be the best case of men and women who advertise products and companies to viewers. Whenever you see a sponsored video by anybody with hundreds of thousands of subscribers, you’re watching somebody who is believed an influencer. By reaching out to Influencers on YouTube and even other social websites like Instagram, you are getting different people that come off as normal, everyday individuals to advertise your merchandise.
Again, this comes down to submission personalized customer involvements. YouTubers gain fame by putting out content that relates to plenty of people. When they speak about a service or product, they are taking advantage of social engineering to give the impression that the item or service they’re advertising plays a significant part in their life and that it may play a considerable part in ours. They are people we believe we could trust and that goes a long way in a marketplace where customers are hesitant to trust big companies.
The rise of the stories format is extremely important to marketers, yet another change in societal media behaviour may be even more impactful: the rapid adoption of messaging programs.
Within her 2019 Web Trends report, tech oracle Mary Meeker decorated a fact that marketers often overlook: three messaging programs (WeChat, WhatsApp, and Facebook Messenger) now have over 1 billion monthly active users, and the growth of these types of apps has been breath-taking.
It’s thought that the majority of digital sharing is presently happening on “dark” (i.e., one-to-one) stations such as messaging apps as opposed to via feeds. This could have huge implications for brands seeking to connect with viewers in 2019.
On-Platform Shopping Features One thing that has been vexing about social networks within the last few years is that it has remained relatively hard to shop on them.
That’s finally changing. Platforms are rapidly adding features to please both consumers in addition to brands, and it is becoming increasingly easy to find, save, and purchase via societal.
The best example of this can be Instagram. Over the past few months the network has launched a slew of upgrades which make on-platform shopping simpler, including having the ability to add products to a collection, being able to see all of a business’s offerings on its own profile page, and having the ability to utilize product tags in videos.
This is merely the tip of the iceberg. Instagram and other social programs have strong incentives to make e-commerce more successful, so they’re likely to continue to concentrate on the experience throughout 2019.
Communal Content Experiences
At the start of 2019, Mark Zuckerberg stated he wanted to refocus Facebook on encouraging “meaningful interaction” and reduce the ingestion of “passive content”
One result of the change was an update to the News Feed that prioritized “opportunities to interact with the people you care for.” Another was the development of Facebook Watch Party, a feature that allows people to watch videos concurrently and interact.
In 2019, expect more goods and updates from Facebook and other networks that promote communal content experiences, particularly around movie.